In a previous post I expressed my appreciation for Steven Levitt and Stephen Dubner’s “Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain.” This time around I’d like to address a few reservations.

I’m a big fan of Steven Levitt and Stephen Dubner’s Freakonomics series and especially their latest book, Think Like A Freak. In addiction to being entertaining, thought provoking, intriguing, and inspiring, TLAF offers valuable insights into neurocentrism.

“It’s not fuckin’ rocket science, this stuff.”
– Prince of Temptation

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”
– Mahatma Gandhi

“If I only had three words of advice, they would be, Tell the Truth. If got three more words, I’d add, all the time.” – Randy Pausch

Neurocritics who summarily dismiss neurocentrism are like puppets dismissing their strings.

“There are 100,000 total marijuana smokers in the US, and most are Negroes, Hispanics, Filipinos and entertainers. Their Satanic music, jazz and swing, result from marijuana usage. This marijuana causes white women to seek sexual relations with Negroes, entertainers and any others.” – Harry J. Anslinger

Heliocentrism, an astronomical model, took decades to go from poppycock to common knowledge because it threatened dopamine flow by turning everyone’s world right side up. Neurocentrism, a behavioral model, might take years to gain widespread acceptance because it threatens dopamine flow by turning everyone’s world outside in.