The Dopamine Project Is Looking For One Smart, Aware, Courageous Billionaire

by Charles Lyell on June 2, 2016


My name is Charles Lyell and I’m seeking a visionary with a burning desire to save our species from self-annihilation, the ability to understand neurocentrism, and one billion dollars.

Your entire investment will be used to expose, challenge, and correct the existing paradigm responsible for all man-made disasters, conflicts, destruction, and dishonesty.

In addition to providing a viable plan to foster positive transformation, I’m offering my services at no charge.

What’s in it for you?

In exchange for championing a breakthrough more earth shattering than heliocentrism, you’ll achieve what most overachievers crave. Immortality.

Imagine having your name up there with Archimedes, Pythagoras, Newton, Darwin, Pasteur, Einstein, Copernicus, and Galileo. How would you feel knowing you’ll be remembered long after Jobs, Zucherberg, Welch, and both Buffets are all but forgotten?

You’ll be this century’s Galileo

More than 1,700 years before Galileo adopted Copernicus’ concepts, Greek astronomer Aristarchus of Samos proposed the first known heliocentric model. Additionally, Galileo didn’t invent the telescope that made it possible to prove Copernicus and Samos correct. Centuries later, the courageous Italian is more renowned than three Dutchmen, who claimed credit for the first telescope, and two geniuses whose insights made Galileo a household name.

If you have the guts and the money, here’s a chance to stage a more dramatic coup by distinguishing your DNA from hundreds of befuddled billionaires and millions of middling millionaires.

Allow me to tell you about neurocentrism

Neurocentrism is a behavioral model linking all beliefs, choices, likes, and dislikes to maintaining the flow of neurotransmitters manufactured in primitive brains. The chemicals include oxytocin, serotonin, epinephrine, and dopamine. To streamline explanations neurocentrism focuses on dopamine, the neurotransmitter responsible for every acknowledged addiction to substances and behaviors, such as drugs, foods, and gambling.

Neurocentrism explains why bigotry, hatred, greed, lying, cheating, stealing, polluting, colluding, and warring are symptoms of unacknowledged dopamine-induced addictions plaguing our species for so long they aren’t considered addictions.

A short list of unacknowledged dependencies includes addictions to money, belief systems, and the psychological deficiency needs (d-needs) identified by Abraham Maslow for safety/power, acceptance/approval/attention, and esteem/status.

Why neurocentrism isn’t common knowledge

The unconscious drive to maintain dopamine flow makes it impossible, for geniuses and dolts alike, to consider information that threatens dopamine flow. Understanding how neurotransmitters influence/determine behavior and admitting to ignorance, mistakes, or being wrong threaten dopamine flow big time because they threaten safety, power, acceptance, approval, and status. To complicate matters, the mindless obsession with dopamine maintenance (by seeking acceptance and avoiding rejection) is responsible for rampant homophily.

From The Backfire Effect and How to Change Minds by Christopher Graves

Compounding this inability for humans to easily consider evidence they might be wrong is a principle known as “homophily.”  It is often defined as “birds of a feather flock together.” Homophily is a profound and primal force in humans that binds people together in clans, tribes or groups. But it also signals to tribes who is not an insider. Those who send cues they are from an out-group are exiled and nothing they say will be accepted at face value. The brain reinforces this evolutionary pull by rewarding those accepted into a group with a bit of oxytocin, also known as the “trust hormone” first encountered in life when newborns breast feed. The belongingness urge is so powerful among humans that the threat of being ejected from a group brings on a sharp activation of the anterior cingulate cortex—the region in the brain that governs physical as well as social exclusionary pain.

Dopamine-induced ignorance

Homophily is highly dependent on dopamine-induced ignorance, a key symptom, requirement, facilitator, and epiphenomenon of acknowledged and unacknowledged addictions. Neurological ignorance makes it possible to deny addictions by ignoring glaring symptoms that would otherwise expose addictions. Symptoms include self-deception, denial, an inability to admit to addictive behaviors, an intransigent commitment to continue indulging dopamine-triggering behaviors, a disregard for the personal, societal, and environmental damage the addictions cause, plus a disdain for information and individuals capable of exposing addictions.

It doesn’t matter if the addictions are to drugs, gambling, money, belief systems, or Maslow’s deficiency needs.

Addicts depend on ignorance to maintain dopamine flow. The greater the threat the greater the ignorance, which is why nothing is too destructive, absurd, irrational, obvious, conspicuous, or blatant to ignore. Likewise, the more powerful the dopamine squirts triggered by safety, acceptance, approval, and esteem inflating deceptions, the more conveniently ignorant to the ignorance required to believe, accept, and defend patently false information.

Ignorance isn’t bliss but it does protect dopamine flow

The same ignorance that kept scholars denying heliocentrism, and blinded generations of esteem addicts to the striking physical and behavioral resemblances they shared with chimpanzees, is doing the same for neurocentrism.

When dopamine-induced ignorance is challenged, addicts maintain dopamine flow by playing dopamine games. Game strategies include (unconsciously) lying, denying, dismissing, mocking, avoiding, refusing to listen, getting insulted, offended, offensive, defensive, argumentative, belligerent, vindictive, retaliatory, and/or homicidal while ignoring the dishonesty.

Why this might sound simplistic

The quagmire threatening our species’ survival started with simple-minded ancestors who lacked the ability to understand they were feeding, cultivating, indulging, encouraging, ignoring, and bequeathing destructive behaviors. The more sapient our progenitors grew, the more clever the deceptions, rationalizations, justifications, and denials required to remain oblivious to the obvious.

As a result, we’re all born and indoctrinated into highly addictive societies where addicts’ aversions to admitting to addictions are protected by homophily and bolstered by a congenital ignorance that prevents group members from risking rejection for noticing, discussing, questioning, investigating, and exposing the group’s dishonesty, secrets, foibles, and addictions.

Heliocentrism, neurocentrism, and dopamine flow

Heliocentrism took centuries to go from totally ignored to too absurd to consider to too obvious to deny because it threatened everyone’s dopamine flow by righting an upside-down reality while offending powerful dupes who were about as interested in relinquishing power or admitting to being duped as junkies are to flushing their next fix.

Though hard to imagine, the distinction between the earth orbiting a sun versus vice versa was initially so abstract, the masses’ dopamine flow was flustered by an embarrassing inability to comprehend a difference existed. Then as now, safety addicts are terrified of unknowns, acceptance addicts rattled by rejection, and status addicts discombobulated by expectations of being embarrassed.

Galileo’s more intelligent foes didn’t give a damn about science, scriptures, heresy, or hell. They were power brokers colluding against one man armed with an instrument that made it possible to prove them wrong. Something had to be done to silence a big mouth whose refusal to be ignored threatened jobs, power, approval, status, and dopamine flow.

It doesn’t matter that neurocentrism is as obvious and impossible to disprove as heliocentrism once was. Until a modern day Galileo comes along, neurocentrism will remain every bit as abstract, impossible to grasp (for all but a few), easy to ignore, and easier to dismiss. Especially since neurocentrism poses a huge threat to just about everyone’s dopamine flow because it turns a dishonest world outside in by exposing unacknowledged addictions. As a result, anyone relying on dishonesty to get through the day is adverse to learning about neurocentrism.

Power and status addicts accustomed to getting away with indulging and denying unacknowledged addictive behaviors don’t want to know how scrambling for degrees, positions, credentials, money, possessions, acceptance, approval, and status symbols out there is actually about scoring the same neurotransmitter drug addicts trigger inside their heads with heroin, cocaine, alcohol, and nicotine.

I’m not being clever, hypothetical, or metaphorical

As sure as the earth orbits the sun, dopamine keeps junkies injecting, gamblers losing, artists creating, malcontents complaining, miscreants destroying, drinkers swilling, rivals competing, mountaineers climbing, exhibitionists flaunting, worshipers flocking, polluters despoiling, swindlers scamming, and just about everyone conveniently ignoring the insanity of destroying our species’ future to score dopamine squirts in primitive brains.

The question isn’t if neurocentrism will be as widely accepted as heliocentrism, it’s when. And when it is the ramifications will be profound.

If you love challenges, you’re in luck

Think about it. Environments, economies, lives, and our species’ chances of survival are being destroyed by addicts who do not want to know the money and power they crave, approval they seek, and status symbols they flaunt are symptomatic of a pathological disorder.

For the first time in history it’s possible to use sophisticated equipment to expose the pathology for what it is.

The internet if filled with relevant papers and the equipment to explore inner space is readily available. Researchers have already laid the groundwork by linking dopamine to autism, Alzheimer’s, ADHD, as well as addictions to heroin, cocaine, alcohol, nicotine, caffeine, salt, sugar, junk foods, gambling, tanning, video games, social media, and on and on.

What they haven’t been doing is looking into the links between dopamine and the most common and destructive addictions to money, belief systems, or Maslow’s psychological deficiency needs for safety/power, acceptance/approval/attention, and esteem/status.

There’s method to their ignorance. It turns out scientists are not only slaves to homophily they obsess over dopamine maintenance just like everyone else. To complicate matters, researchers are no more interested in being rejected or having their addictions exposed than the money/power/status addicts funding the research.

To change the course of history

All you have to do is put up a billion dollars and deal with a few years of unrelenting attacks, mockery, dismissals, and vitriol.

When the dust settles, and it will, you’ll be immortalized for spearheading the most significant paradigm shift in history.

Why a billion dollars?

Getting the word out about neurocentrism isn’t a grass roots movement. Helping the initial wave of early adopters find the courage to stand up and be counted won’t be easy or cheap because the challenge starts with exposing centuries of entrenched deceptions, dishonesty, and addictions currently passing for cherished customs, honored traditions, acceptable habits, and admirable behaviors. And while the equipment, researchers, consultants, administrators, marketers, lawyers, and other tools to make it happen are out there, the costs would bankrupt an average millionaire long before a tipping point was reached where enough open-minded individuals understood the detractors’ desperate efforts effectively demonstrate how addicts react when their dopamine flow is threatened.

Taking on a hoax that has benefited powerful addicts since time immemorial requires a strong willed individual with extremely deep pockets. The same hoax protects today’s most destructive addicts from the truth about unacknowledged addictions.

Widespread money, power, and status addictions ensure a never ending supply of colluding addicts in high places. Like the power brokers who ganged up on Galileo, those with the most to lose tend to have the resources, positions, connections, incentives, tools, and armies of flunkies required to aggressively protect their dopamine flow. (Is Harvard’s Howard Shaffer This Century’s Cardinal Bellarmine?)

Without enough money to back him, Carl Sagan might not have been able to successfully explain neurocentrism.

Money is key to attracting the best scientific minds, ready, willing, and able to extend current research to study the links between dopamine and addictions to money, belief systems, safety, power, acceptance, approval, esteem, and status. Next come the marketers, lawyers, lobbyists, administrators, and assorted guns for hire who’ll work for anyone capable of supplying their favorite dopamine trigger — money.

Money is especially addictive because it can be easily converted into drugs, bets, sex, safety, power, acceptance, approval, attention, status, and other popular dopamine triggers.

You’ll be OK as long as safety addicts find it easy to ignore you and esteem addicts get off on the dopamine triggered by mocking you.

When enough easily threatened addicts start realizing they can’t ignore you or prove the research wrong, your efforts will unite a confederacy of addicts who’ll push back hard and play dirty.

That’s when you’ll know you’re winning.

Still, the only way to prevail is to fight serious money with serious money. The ante is a billion dollars. Ten billion would be better but, with resolve and creativity, one billion can do it.

Are you in?

This is not for the faint of heart, mere millionaires, or anyone whose dopamine flow is threatened by what others say about them. But it is a once in a millennium opportunity, the challenge of a lifetime, and a chance to make a monumental difference, all wrapped into one.

No sane society would allow junkies to determine the future of our species, yet much more dangerous addicts, who trigger their dopamine with power, money, and status, are free to wreak havoc on a grand scale. And for what? TO SCORE THE SAME DOPAMINE SQUIRTS IN PRIMITIVE BRAINS THAT JUNKIES TRIGGER WITH HEROIN.

Nothing will change until a driven, determined, dynamic personality, with serious financial clout, challenges and exposes the deceptions, delusions, hypocrisies, ignorance, and addictions responsible for all man-made problems.

Help enough early adopters rise above their dopamine-induced ignorance and fears, long enough to grasp the true costs of denying addictions, and you’ll change the course of history.

That’s what Galileo accomplished by standing up for heliocentrism. That’s what you’ll accomplish by standing up for neurocentrism.

The species you save could be your own.

“If we are to survive, we must have ideas, vision, and courage. These things are rarely produced by committees. Everything that matters in our intellectual and moral life begins with an individual confronting his own mind and conscience in a room by himself.” – Arthur M. Schlesinger Jr. / Decline of Heroes

If interested:


Please be serious, smart, and ready to put up a billion dollars.


Charles Lyell


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