Chapter 8: Why Businesses Spend Billions Manipulating Customers’ Dopamine Flow and Why DIMwits Don’t Care

August 8, 2015

“It is hard to free fools from the chains they revere.” – Voltaire

Unfortunately for consumers, corporations peddling everything from apps to ziti understand dopamine is the key to addicting customers to their products. The rewards are so enormous, businesses are spending fortunes to learn how to turn consumers into dopamine puppets.

Fortunately for the corporations, DIMwits aren’t interested in spending minutes to learn how a powerful neurotransmitter is being used to manipulate them.

The similarities and differences between the puppeteers (investing in dopamine research) and the puppets (who don’t want to know why they don’t want to know) can be explained in terms of the only thing that matters to Homo sapiens and chimpanzees — maintaining (i.e. protecting and triggering) dopamine flow.

Who’s pulling whose strings

“Just relax. I’ll take care of the squealing, wretched, pinhead puppets of Gotham!” – The Penguin

The executives backing the research are money, power, and status addicts triggering dopamine with expectations of market shares, profits, bonuses, recognition, status, money, and sex. The marketers and scientists pimping their talents to miscreants do what they do to feed dopamine-induced cravings for food, sex, acceptance, approval, esteem, status, drugs, gambling, and money. Meanwhile, the DIMwits being duped don’t care because, like junkies (who use heroin to trigger the same dopamine), they depend on suppliers/pushers to keep the brain chemicals flowing.

Ironically, the executives, marketers, and researchers are delusional DIMwits who only think they understand dopamine. If they did, they’d realize they don’t care about destroying consumers’ health or lives because they’re also dopamine puppets. Like the consumers they manipulate, the master manipulators aren’t interested in information that threatens approval, esteem, cash, and dopamine flow.

A classic no-brainer

“The only good is knowledge and the only evil is ignorance.” – Socrates

Ignoring and denying puppet status protects esteem / dopamine flow and ensures future dopamine-triggering opportunities. Admitting to irrational, immoral, despicable, addictive behaviors (to score the same dopamine squirts that keep junkies behaving irresponsibly) threatens dopamine flow because honesty comes with expectations of reduced approval, esteem, and dopamine-triggering opportunities.

The destruction continues ad nauseam and even would-be do-gooders can’t admit they’re more interested in maintaining dopamine flow than making a difference. If they were honest they’d figure out the most effective way to foster positive change is to expose the root cause of all man-made problems — dopamine-induced madness and addictions to customs, traditions, and behaviors sick societies consider normal, acceptable, and admirable. They can’t because the honesty would require admitting to addictions and few things are more threatening to safety, esteem, and dopamine flow.

Which explains why so many people waste so much time playing dopamine games that make it possible to ignore the obvious, excuse the inexcusable, defend the indefensible, and deny the undeniable. Dopamine games are the reason empty words speak louder than egregious actions.

One more example of why so few are interested in learning how a life-sustaining neurotransmitter, that helped primitive creatures make it to the 21st century, might keep sapient animals from reaching the 22nd.



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